WHO Tobacco Free Initiative (TFI)
The WHO Framework Convention on Tobacco Control and its
guidelines provide the foundation for countries to implement and manage
tobacco control. To help make this a reality, WHO introduced the MPOWER
measures which correspond to one or more articles of the Framework
Convention, to assist in reducing the demand for tobacco products at
country-level. These brochures, endorsed by WHO and all its Partners in
the Bloomberg Initiative to Reduce Tobacco Use, are intended to further
this support, summarizing key data and recommendations in each of these
policy areas.
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